Friday, October 12, 2007

Frosted Pink: Putting Women's Cancers on Ice

The Ovarian Cancer National Alliance invites you to join us for an exciting and unique nationally televised event that will raise awareness of ovarian cancer and empower women to take action! The special program will air on ABC-TV and ESPN this Sunday, October 14 from 4 to 6 p.m. ET.

The Alliance has teamed up with the National Breast Cancer Coalition, the National Coalition for Cancer Survivorship and the Gynecologic Cancer Foundation to produce this program, called Frosted Pink: Putting Women’s Cancers on Ice (www.frostedpink.org). We believe this event will significantly raise awareness of women’s cancers and inspire them to take action.

The event showcases Olympic Champion women’s skaters, Grammy Award winning artists and Hollywood celebrities for this first-ever collaboration. They include Rascal Flatts, Peggy Fleming, Sharon Osbourne, Olivia Newton-John, William Baldwin, Anastacia, Joss Stone, Oksana Baiul, Sasha Cohen, Kristi Yamaguchi, Kenny “Babyface” Edmunds and many, many more!

During the event, the Alliance will be featured in a 60-second public service announcement where women with ovarian cancer talk about its symptoms and encourage viewers to join with the Alliance and take action. In another 60-second video, Oksana Baiul, who won the Olympic Gold Medal at age 16, talks about losing her mother to ovarian cancer at an early age and the impact that that has had on her life.

Frosted Pink’s main purpose is to connect with a national television audience and empower women to be their own health care advocate. There is also a fundraising potential from Frosted Pink. For example, Five Rivers Winery is donating a portion of all wine sales during the month of October to be shared among the Alliance and our three partner organizations. We also hope that the program will inspire viewers to go to our Web site (www.ovariancancer.org) to contribute. This is particularly important because the Alliance has just launched the National Agenda for Ovarian Cancer, a 10-year platform to advance ovarian cancer research and patient care and continue to build the national movement of ovarian cancer advocates.

Please mark your calendars for Sunday, October 14 from 4 to 6 p.m. ET and please forward this e-mail to everyone you know. Ask them to watch this exciting program and toast its success with a glass of Five Rivers wine!

(If you miss the program this Sunday, “Frosted Pink presented by sanofi-aventis and Wachovia” will re-air on the Style Network on Monday, October 22 at 8 p.m. ET, followed by subsequent airings throughout the remainder of the month.)

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